I'm so glad you're here, friend!

I'm the founder and CEO of The Root Collective, which focuses on economic development in rural and urban slum communities in Guatemala. I have 15 years of marketing experience in environments that vary from tiny start ups to Fortune 50 companies. My passion is harnessing the power of business to do good in the world, and love supporting other companies in that same mission through effective storytelling. 

A graduate of Donald Miller's StoryBrand course.