What moves your heart?
I stared at the question on my screen, a million possibilities running through my head.
This is your problem, I thought. Simplification is the life and death scenario here.
What is it? What is the singular thing that everything else is tied to that excites me, moves me, shows me that the world can be a better place?
I procrastinate. Send some emails. Make lunch. Brush the dog. Simplicity is the hardest thing, but I've come to understand that it's what makes or breaks a brand. A singular message, one thing that drives it all. You can't have multiple steering wheels on a vehicle. Only one can effectively steer.
Deep down, I know. I can put a finger on what it is that drives me, but putting into a simple sentence is hard.
Reminding each person of their potential impact.
When I get to say, "hey you, yeah you, the one that thinks they have no influence. You are so important and can do so much. Don't ever forget that." Because here's the thing: if we each take responsibility for our world, if we make intentional decisions, that becomes infectious. Others take notice. There's no way they can't. And that's how we become better together. Because your passion will inspire. It will bring people together. It will create community. And together, we can change the world. We can't pass that responsibility on anymore. We have to take hold and do something.
Perhaps that's it. It could really be that simple.
Because do you know what you can do?
I don't have what most would think of as influence. Most people don't know who I am. I never would have thought that I could inspire anyone else. My circle does not have long arms to reach where some others can. I don't know celebrities, or powerful dignitaries. I don't know anyone but ordinary people.
But that's it right there. It's the ordinary, everyday people that can have the most impact. There are billions of us, the everyday with a small circle of influence in our family and friends.
It's a wildfire effect, when passion ignite the same in others. It can be scary to become so pregnant with your passion that it is obvious to everyone else, but that's what being unbrave means.
You have impact. Don't forget that.